Consumer Response to Instrumental and Symbolic Website Messages

Dr. Patrick Carter's Dissertation Abstract

This study advanced the understanding of consumers’ attitudes toward Internet advertising and the effects of attitudes on a brand, attitudes toward a website, and behavioral intention.  A lot of material from the dissertation is posted online including:

State University Regent Distict 6


I do my best to represent District 6’s concerns on the Board of Regents and to make decisions that positively affect Nevada higher education institutions.  The Nevada System of Higher Education includes the University of Nevada Reno, University of Nevada Las Vegas, Desert Research Institute, Nevada State College and four community colleges:  CSN, GBC, TMCC, and WNC.

Success in College: An Orientation Guide for College Students

A Book by Dr. Patrick Carter

Success in College:  An Orientation Guide for College Students is a book that I have written to help students succeed in college.  I have had the opportunity to be involved with many orientations for students new to college.  Some things such as knowing the differences between High School and college can be helpful in succeeding in college.  The earlier those differences are realized the better the student will do on campus.  Many of my students have also returned to college and may be separated by years if not decades from formal education.  This book is meant to be a short read that would provide information about what it takes to succeed in college.  My goal with this book is for the reader to walk away with a few tips that might make them more successful in college.  This book was released in 2016.  A book on college teaching tips is in the final revision stages.

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